Bottom-up and top-down estimates of market value, volume and growth, with assumptions and sources shown in full.
We size markets using triangulated bottom-up and top-down methods, drawing on trade, customs, procurement and company-level data alongside primary interviews with buyers and suppliers. Every estimate is delivered with a documented data appendix, explicit assumptions and sensitivity ranges, so a client and its stakeholders can interrogate the numbers rather than take them on trust. Studies typically size a market by value and volume, split by segment, geography and channel, and project a five-year outlook under base, upside and downside scenarios.
The methods below are documented in every market sizing engagement, so the findings can be checked and reproduced.
Bottom-up estimation from unit volumes, pricing and penetration data
Top-down triangulation using trade, customs and national accounts data
Structured interviews with buyers, suppliers and distributors
Scenario modelling with documented assumptions and sensitivity ranges
Independent review of methodology and data sources before publication
Deliverables are agreed at scoping. A typical engagement produces:
Market Sizing is most often commissioned across these sectors, though the method travels well beyond them.
Where published data is sparse, we combine proxy indicators — trade flows, procurement records, patent filings — with structured expert interviews, and we state the resulting confidence range explicitly rather than presenting a single unsourced figure.
Yes. Models are delivered with assumptions and formulas documented so a client's own team can update inputs, and we offer fixed-scope refresh engagements on request.
Most engagements run six to ten weeks from scoping to final report, depending on the number of segments and geographies and the availability of primary data.
Segmentation, needs and buying behaviour from primary fieldwork.
Structured analysis of competitors, positioning and market share.
In-depth studies of industry structure, drivers and outlook.
Feasibility, demand and regulatory assessment for new markets.
Perception, messaging and category-positioning studies.
Commercial due diligence and market evidence for investment.
Regulatory impact and market analysis for public decisions.
Tell us the decision you are trying to make. We will propose a scope, method and timeline, and be candid about what independent research can and cannot settle.